Today we discussed the case Geox. Since the key to understanding based on the industry and internal and external coherence, we found the business model that focuses on positioning the company Treviso in different market segments and the centrality of innovation and technology. The discussion revealed the different approach of Hogan and Geox. The student interview
7 customers of each company and finds the degree of customer satisfaction, the reasons for the acquisition, orientation to repeat the purchase, the price of the product, ensuring product quality, and so on. The student, finally, gives his assessment on the two different business idea in about 15 lines.
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